GOOGLE ANALYTICS
Google Analytics
Google Analytics is the web-based site metrics/analytics software that is hosted by Google. After you insert tracking code on all desired pages of your site, Google collects data regarding visitor activity and then you are able to log into an Analytics interface and view site activity and produce reports.
The purpose of Google Analytics is to provide site marketers and other stakeholders with information about how the site is being navigated, how successful current marketing efforts may be (including conversion statistics), whether there are any site usability issues and a wealth of other information that can be used to improve site marketing efforts and site usability.
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