KEYWORD RESEARCH
As it relates to online marketing, Keyword Research involves determining what terms and phrases search engine users are utilizing in their search queries, determining which of these terms and phrases are most likely to bring relevant traffic to your site and then altering your site copy (copywriting) so that your web pages will have the necessary keyword density to come up in relevant search engine results and attract these targeted visitors. An additional step is an analysis of the competitiveness of given terms (i.e., how many sites are trying to rank for given terms and phrases) and factoring in the competitiveness of a given term or phrase in the decision whether to target (include) this keyword in your site copy.
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