SEARCH ENGINE WIKI

    LINK POPULARITY DEFINITION

LINK POPULARITY DEFINITION

The measure (generally by SearchEngineAlgorithms) of the quality and quantity of links to a given web site (or page).

While it is uncertain what the exact weight of link popularity is in determining a site's relevance for search terms, the idea is that if a popular, high quality site has linked to your site, then the search engines consider that a "vote" for your site. Search Engines use link popularity in their algorithms to some degree when measuring your site's relevance for search queries.

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