META TAG DEFINITION
META tags are special HTML tags that allow the creator or editor of a web page to give information about the document that is not displayed in the browser rendered page. The META data is located in the HEAD of the HTML code and can be viewed by a user by clicking on "View Source" to see the source code.
Declaring META details involves "declaring a property and a value for that property"(Source). Note in the code example following that the declaration of the property "keywords" is followed by the value "search engine optimization training courses search engine marketing courses".
While there are no set rules for exactly what META data can be put on a page, traditionally META data has included at least a MetaKeywordsTag and a MetaDescriptionTag. These tags and others can be seen in the code snippet below (from the Search Engine College homepage code).
<meta name="description" content="Search engine optimization training and search engine marketing courses from Search Engine College." /> <meta name="keywords"content="search engine optimization training courses search engine marketing courses" /> <meta name="robots" content="index, follow" /> <meta name="MSSmartTagsPreventParsing" content="TRUE" /> <meta name="author" content="META tags by Jordan Consulting Group - www.jordanconsultinggroup.com" /> <meta name="copyright" content="Jordan Consulting Group - 2007" /> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
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