SEARCH ENGINE MARKETING BOOKS
Building Your Business With Google for Dummies
By Brad Hill
Partner up with Google and watch your business boom! Find out how to score high in searches, use AdWords, and connect with customers Google what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Highly Recommended!
Net Words: Creating High Impact Online Copy
By Nick Usborne
A guide to creating copy that connects with customers and makes the sale. Highly recommended!
Pay-Per-Click Search Engine Marketing Handbook
By Boris and Eugene Mordkovich
This book is an acceptable starting point if you are new to pay per click campaigns, but seems to gloss over some important issues such as landing page development and ROI measurement.
SEM: The Essential Best Practice Guide
By Mike Grehan
Search Engine Marketing (formerly The Essential Guide To Search Engine Positioning) is the second edition of the best practice guide for online marketing professionals.
The Search Engine Marketing Kit
By Dan Thies
The Search Engine Marketing Kit is a complete and up-to-date guide on the world of search engines including optimization, keyword selection and pay-per-click strategies that have been reviewed by today’s leading experts.
The kit was compiled by SEC Tutor Dan Thies and comes in a spiral bound folder with CDRom.
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