SEARCH ENGINE OPTIMIZATION
Referred to in the online marketing industry as SEO, SearchEngineOptimization (also known as SearchEngineOptimisation) is simply the use of search engines to draw traffic to a web site. It's the technique of attaining a higher ranking in search engines and directories via alteration of web site code and copy to make it more search engine compatible.
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CategorySearchEngineOptimizationCategoryGlossary
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