TITLE TAG DEFINITION
The TITLE tag is a descriptive name of a page, that is shown by browsers as the page name in the browser window. It appears in the Header of HTML source code as follows:
<TITLE>Welcome to Our Web Site</TITLE>
The content of the TitleTag is one of the most important factors used by search engines in determining the relevancy of the page against search queries and the content of the TitleTag can often be shown in the SearchEngineResultsPages. For this reason, it is a good idea to use a page title that contains a couple of logical search keywords that are relevant to the page content.
HTML specifications are defined by the W3C (WorldWideWebConsortium), which states regarding TITLE tags:
Every HTML document must have a TITLE element in the HEAD section.
Authors should use the TITLE element to identify the contents of a document. Since users often consult documents out of context, authors should provide context-rich titles. Thus, instead of a title such as "Introduction", which doesn't provide much contextual background, authors should supply a title such as "Introduction to Medieval Bee-Keeping" instead.
For an examination of the standard global content of an HTML page, as defined by the W3C, please look here.
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